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Pixar doesn’t care about Wall Street

April 7, 2009

Pixar has never made a bad movie. Every single film they’ve produced has been well reviewed (often, lauded with accolades) and gone on to make hundreds of millions of dollars.

So why is Wall Street second guessing Pixar now? They’re worried about the company’s new movie — “Up.”

Some industry watchers, a few of them still griping about the hefty $7.4 billion that Disney paid for Pixar in 2006, are fretting about the film’s commercial potential, particularly when it comes to benefiting other Disney businesses.

Thankfully, Disney has its own view on what constitutes success. Robert A. Iger:

We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.

That’s a pitch perfect response from a CEO of a company in the story-telling business.

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